The University of Toledo Foundation

SPECIFIC DUTIES:

• Develop and execute integrated marketing and communications plans supporting advancement, alumni engagement and fundraising initiatives.
• Plan and create content across multiple channels, including print, direct mail, website, email, social media and video.
• Partner cross-functionally with Advancement, Alumni Engagement, Annual Giving and university marketing teams to align branding, communications strategies and priorities.

• Lead content strategy and execution for Alumni Association and Annual Giving communications across email, SMS, print and digital platforms.
• Analyze performance metrics and optimize communications strategies based on insights and outcomes.
• Serve as editor for the Alumni Association’s quarterly eMagazine.
• Ensure consistency and effectiveness of messaging across all platforms.

• Lead development of marketing materials supporting Advancement Events initiatives, including print and digital invitations, event programs and signage.
• Oversee stewardship communications, including impact reports, donor materials and special projects.
• Ensure alignment of event and stewardship messaging with broader advancement strategy.

• Serve as a liaison to UToledo Marketing and Communications.
• Lead as a subject matter expert on editorial and visual brand standards; provide guidance and quality control across projects.
• Proactively identify opportunities to enhance communications strategies, processes and partnerships.
• Provide editorial oversight to ensure accuracy, consistency and quality across all deliverables.
• The above duties reflect management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
• Other duties and special projects as assigned.

QUALIFICATIONS:

• Bachelor’s degree in English, communications, marketing, journalism or related discipline.
• 5+ years of relevant, professional communications experience.
• Working knowledge and familiarity with AP style.
• High competence in Microsoft Office, social media platforms and comfort level with technology of all types.
• Working knowledge and familiarity with Adobe Creative Suite (Photoshop, InDesign).
• Experience or basic familiarity with HTML and website content management systems (e.g. Wordpress, Drupal).
• High proficiency in project management, attention to detail, prioritization of work and organizational skills.
• Familiarity with trends in communications, marketing and higher education.
• Eagerness and ability to learn new skills, software and responsibilities.
• Exceptional customer service mindset, with demonstrated professionalism to internal and external stakeholders.